Reviewing the development of auto industry over 100 years, we have found that the auto manufacturers only focus on the sales to consumers. However, it is not the purpose that consumers really want. "Moving" is the only purpose for consumers to buy cars. Regarding "Moving" as the purpose, consumers create the demand for moving process and moving purpose. Consumers need lots of information such as eating, clothing, education, entertainments...etc. If YULON can integrate the product of moving tool and the services of moving process/moving purpose into a total solution, YULON could be very different from the competitors in the strategies in the world. Thus, YULON named the "moving tool", "moving process", and "moving purpose" as the "moving value chain". It becomes YULON¡¦s vision.

To survive in the severe competition and finding future development opportunities, on May 20th, 2003, YULON has been split into two independent companies (there are YULON and YULON-NISSAN) to start the forth stage of corporate reengineering. YULON has been repositioned to be a manufacturing-service company. The goal of YULON¡¦s business in the "moving value chain" is focused on the moving convenience to the consumers. In the same time, YULON will provide the custom products as well as to develop the business of automobile accessories and peripherals market.

Founded more than 50 years, YULON is now transforming from a traditional manufacture company to a manufacturing-service oriented one. It would like to establish a positive cycle and an expanding scale through adding the service system on the originally manufacturing system. Therefore, YULON not only further enhance the manufacturing capability, but also establish the service capability based on the original manufacturing resources for all brands. These above would be the foundation of YULON's positioning strategy. From the point of view for the multi-brands operation, YULON could plays the following roles and becomes Yulon's future operation strategies:

YULON would like to be a "non entry-barrier platform" for the global auto companies which would like to enter Taiwan auto market. Through this platform, YULON could be transformed as a manufacturing-service company, and there will be many capital/technique/partners injected into Taiwan auto industry. On the other hand, our investment in the "IA Project" will integrate the technique of auto and IT industry. It will be not only to enhance the global competitiveness of local auto industry, but also to assist the entrance of Taiwan IT industry in global auto parts market (it's estimated about US$90 billion yearly). We believe that these innovation and service will create a huge benefit for both YULON and Taiwan auto industry.