When Taiwan was still in the slow development of agricultural society in 1942, The Yulon Motor founder Mr. Yen Ching-ling, holding an engineering degree from Technical University of Berlin in German, already embraced the strong sense of mission in “Motor Capacity.” Under the barren environment that was scarce in all conditions such as talents, technologies, funds, and the market, Mr. Yen defied all hardship and difficulties to expedite the development of Taiwan's automobile industry.

In agriculture-based economy system, where there was not even any demand for automobiles in Taiwan and the situation was difficulty. However Founder Yen never gave up. In the period of nearly 30 years under his leadership, Yulon Motor pioneered in the capital and technology intense automobile industry as a forerunner and subsequently experienced severe loss for 9 years in a row. Nonetheless Yulon Motor still managed to produce the first jeep through a successful attempt during this period. Yulon Motor also signed cooperative contracts with peer industries from U.S. and Japan, which not only became the first overseas authorized company to from NISSAN to produce automobiles but produces various automobile components to eventually improve the self-manufacturing rate of Taiwan automobiles.

Beginning of 1971, the 100,000-th automobile produced by Yulon Motor just rolled off the assembly line and Founder Yen was busy in establishing the foundation for the center-satellite system of automobile industry. Founder Yen purchased the 350-hectare land in Sanyi Township, Miaoli County in attempt to centralize the production of all satellite factories in order to boost the efficiency. The arduous process of Taiwan's automobile industry from scratch to development has aspired Founder Yen with extraordinary perseverance and boldness but also depleting his mentality and physical strength meanwhile. Unfortunately Founder Yen broke down from constant work and passed away when the factory project in Sanyi was halfway built.

The New York Times reported him in the follows: “Mr. Yen Ching-ling founded the automobile industry under the impossible and unbelievable conditions and criteria. He has assembled wheels to the free Republic of China, Taiwan.” This new report not only serves as the most representative description of founder Yen but also in fact the best reflection of Yulon's corporate life course.

After founder Yen passed away, Madam Vivian Shun-wen Wu single-handedly took over the major responsibility in operating Yulon Motor. She intently devoted in the extension of founder Yen's goals of struggle in attempt to “assemble the wheels of Chinese.” At the time, regardless of the improvement of self-manufacturing rate, the automobile industry in Taiwan at the time was still constrained by foreign makers; to help Taiwan's automobile industry develop, independent branding is still one indispensable party. In view of this, Madam Vivien Shun-wen Wu on one hand speeded up the pace to develop automobile industry by taking actions in promoting whole-car R&D projects and investing in stamping, molding, common engine and other key components. On the other hand, Madam Wu invested hefty sum of NTD2 billion in the introduction of talents by founding the “Yulon Engineering Center,” which formed the first modern automobile R&D center for the Cross-Strait automobile industry and subsequently laid the critical cornerstone for Yulon's future development of automobile brands. Yulon Engineering Center released its first “Feeling 101” with car body designed by Taiwanese in 1986, hitting a new record for the Chinese automobile industry. Although the product still had much room for improvement on the first release, it was truly a critical step in terms of fostering automobile design talents and boosting the confidence in Taiwanese people.

During the time, Yulon Motor not only devoted in the R&D but also re-built the sales and maintenance market network on a massive scale, in attempt to equip Yulon with the scale of a whole-car factory. In midst of the trends for freedom and internationalization and after eventually after Former Chairman Kenneth, K.T. Yen took over the business; he was profoundly aware of the urgency for reforms and determined to undergo corporate reengineering. In a series of reforms and innovation process, Yulon Motor first strengthened its cooperation with Nissan by taking initiative in introducing new car models suitable for Taiwan in addition to improving the self-manufacturing rate of components, improving quality and reducing costs. On the other hand, Yulon Motor underwent organization streamlining to improve the operation process and implement factory centralization in order to cohere consensus and improve management efficiency.

After years of efforts, NISSAN CEFIRO, SENTRA and other models have created remarkable sales performance drawing more market recognition for Yulon Motor, which turned loss into profits. From then on, the management guidelines of Yulon Motor emphasize more on the total value and transform from “production oriented” to “market oriented,” offering consumers with multi-dimensional services including automobile car loan, lease, insurance, and second hand sales. The added value of products will be comprehensively improved to expand the operation performance.

Yulon Motor cut off all means of retreat and was determined to hard achieve the mission of creating automobile self-owned brand for Taiwan. In 2008, LUXGEN Motor Co., Ltd. was established to shape product differentiation with automobile intelligent technology, dedicating to Taiwan while reaching out to mainland China market.

She inherited the vocation of developing automobile Self-owned brand and led all colleagues to keep working hard and realizing the dream of producing self-owned brand automobile under a sound corporate governance system and established operational trajectory.

“Leader of Auto Moving Value Chain” is the operational vision of Yulon Motor. In view of the automobile industry over one hundred years, the factors have focused on selling cars to consumers. However, consumers buying cars is not the ultimate purpose. Car purchase is intended for moving while moving is the real purpose for consumers. Consumers therefore have the needs for mobility process and the purpose of mobility, which process requires much information related to food, clothing, housing, mobility, and entertainment. Subsequently Yulon integrates mobility tools, mobility process and the purpose of mobility into the “Moving Value Chain,” known as the vision of Yulon Motor.